We've seen how Scandal's Olivia Pope can spin a story to the press, but it that really how publicists and crisis consultants really work? Do they really have that much power over the media?
A great publicist is one who makes sure their client is portrayed in the best possible light no matter what has happened, and most importantly -- he or she pulls off these miracles without anybody ever knowing someone was behind the scenes making it all happen. Liza Anderson is one of Hollywood's leading publicists, with a clientele that includes Eva Longoria, Michael Emerson and legendary rock group Def Leppard.
I had the honor of speaking with Liza about how she handles her celebrity clients in both good and bad times, what she thinks about ABC's Scandal and her biggest challenges with this day and age of social media.